Activation investigation
Trends
Funnels
Retention
User Paths
Stickiness
Lifecycle
SQL
ACTIVATION
16.8%
-19.3 pts
DROP-OFF STEP
Add to cart clicked
-19.1 pts
CORRELATED RELEASE
PDP size selector
INVESTIGATION
High
FUNNELS
Activation funnel before/after
RELEASE CORRELATION
Activation and ticket spike
SEARCH INTENT
Voice search conversion
COHORTS
Activation by shopper segment
SESSION REPLAY
Representative evidence
Completed
Warning
Failed